✦ Free Shipping on Orders Above 5000 PKR · Handcrafted in Islampur, Swat · Est. 1950 ✦
What are you looking for?
Your Cart
🛍
Your cart is empty
SubtotalPKR 0
Care Guide
🐑 Wool Shawls Care
Hand wash gently in cold water only
Use a mild, wool-safe detergent — never harsh chemicals
Do not bleach or use oxidising agents on any colour
Do not tumble dry — this will cause irreversible shrinkage
Dry flat in the shade, away from direct sunlight
Steam iron on low heat if needed — avoid direct iron contact
Store folded in a breathable cotton bag to preserve shape
🧵 Other Fabric Shawls
Machine wash on a gentle, cool cycle is permitted
Use normal mild detergent suitable for delicates
Avoid bleach on coloured fabrics to preserve vibrancy
Iron at medium heat setting with a pressing cloth
Hang to dry in shade or lay flat on a clean surface
✨ Styling Tips
Drape over one shoulder for a classic Swati look
Wrap fully around the shoulders for warmth on cool evenings
Use as a table runner or wall hanging to display the artistry
Exchange & Return Policy
🔄 Exchange Policy
We want you to love every piece you receive from New Madina Handicrafts. If for any reason a product does not meet your expectations, we offer a hassle-free exchange within 10 days of delivery.
Exchange Period: Within 10 days of delivery · Product must be unused · Original packaging required
💰 Money-Back Guarantee
We stand behind the quality of every shawl we make. If you are genuinely unsatisfied, we offer a full money-back guarantee, subject to the following conditions:
Product must be returned in its original, unused condition
Original packaging and tags must be intact
Request must be made within 10 days of receipt
Contact us via WhatsApp to initiate the process
💎 Our Promise to You
Customer satisfaction is our highest priority. We ensure a smooth, transparent, and reliable shopping experience from the moment you place your order to the moment it arrives at your door.
✦ New Madina Handicrafts never compromises on quality — your trust is our greatest honour.
Every shawl begins with dedication, patience, and mastery as skilled artisans transform premium materials into timeless works of art.
Scroll
100% Handmade
Premium Wool
Est. 1950
Master Craftsmanship
Woven by hand in Swat since 1950
Explore
Our Collections
Discover the art of handmade luxury from the valleys of Swat
For Him
Men's Collection
Explore Collection →
For Her
Women's Collection
Explore Collection →
Bestsellers
Featured Pieces
1950
Our Story
A Legacy Woven in Every Thread
Founded in 1950 in the picturesque valley of Islampur, Swat, New Madina Handicrafts has been a guardian of the ancient art of shawl-making for over seven decades. What began as a small family workshop has grown into a symbol of premium craftsmanship.
Each piece tells a story — of skilled artisans who have inherited their craft through generations, of mountain wool carefully selected for its softness, and of patterns that echo the breathtaking beauty of the Swat Valley. Every shawl begins from raw material — the finest Raah Maal — and passes through multiple careful stages before it reaches your hands.
70+
Years of Legacy
50+
Master Artisans
5K+
Happy Customers
The Process
The Art of Making
From mountain pastures to your shoulders — every step crafted with devotion
🐑
Natural Wool
We source the finest Pashmina and Merino wool from the high-altitude pastures of Swat, ensuring unmatched softness and warmth.
🧵
Hand Spinning
Skilled artisans hand-spin each yarn using traditional spinning wheels passed down through generations of master craftsmen.
🎨
Natural Dyeing
We use plant-based natural dyes to create our signature rich, lasting colours that grow more beautiful with time.
🖐
Hand Weaving
Our traditional looms produce the intricate patterns unique to Swat craftsmanship, each shawl taking days to complete.
✂️
Hand Finishing
Every edge is meticulously hand-finished with traditional fringe work, adding the final touch of luxury.
✅
Quality Seal
Each shawl is inspected by our master craftsmen before receiving the New Madina Handicrafts seal of authenticity.
Heritage
Weaving Stories into Fabric
01
Raw Material Selection
Every shawl begins from the finest Raah Maal — raw wool sourced from mountain farms in Swat, hand-picked for softness and quality.
02
Washing & Carding
Raw wool is washed in spring water and carded by hand to remove impurities while preserving natural oils and fibre integrity.
03
Precision Weaving
Master weavers work on hand looms, meticulously building the complex diamond and herringbone patterns thread by thread.
04
Hand-Fringe Finishing
The signature twisted fringe is finished entirely by hand, securing every warp thread into a durable border.
Join the Legacy
Be the first to discover new collections and exclusive offers
Testimonials
What Our Customers Say
Customer Reviews
SHARE YOUR EXPERIENCE
We value every customer's experience. Tell us about your shawl, our craftsmanship, and the service you received.
Get In Touch
Connect With Us
Reach out for custom orders, wholesale enquiries or anything else
New Madina Handicrafts ensures a smooth and reliable shopping experience. Customer satisfaction is our highest priority. Exchange available within 10 days for unused items in original packaging.
Order Summary
SubtotalPKR 0
ShippingCalculated at checkout
TotalPKR 0
✓
Order Prepared Successfully!
Thank you for choosing NEW MADINA HANDICRAFTS. Your order details have been prepared successfully. Please send the WhatsApp message to complete your order.
